Get more listings without doing the marketing by yourself
A New Marketing Strategy for Real Estate Agents
Agents benefit from working with a full service digital agency that specializes in helping to grow their brand and business through building trust in their local community.
- Dolores and Rachel Person | Top Producing MA & NH Real Estate Agents
Rethinking Your Approach?
Tired of juggling marketing tasks?
We serve one agent per market and help you build authority in it.
Focus on clients, not content
Ensure accountability and stay on track with 1-on-1 strategy sessions & coaching. Create custom marketing and a unique content plan that helps to generate awareness and local leads. Combined with tools that make it easier than ever to follow up with your leads, manage open houses and more.
Market Exclusivity
We only work with one agent per market. Why? Because the content and strategies aren't unique if multiple agents are using them in one area.
Increased local presence
We help establish a robust, appealing brand identity for you through unique, custom content and strategically crafted ads that seamlessly blend into the user experience, and don't look like traditional ads!
Beyond Ordinary: A Marketing Agency Tailored for Real Estate Success
Why Pillar Marketing by AM Creative?
A Custom Marketing Strategy:
• Tailored to Real Estate: strategies focusing on engaging content creation and innovative campaigns.
• Area Exclusivity: one agent per location to ensure your unparalleled presence.
• Comprehensive Support: one-on-one sessions for strategy development and content planning.
Tools That Empower Real Estate Agents:
• Automated Follow-Up: immediate engagement with every lead.
• Empower your database: streamlined communication across platforms, automate reviews and referrals, SMS marketing and more.
• Send automated property alerts, home valuation tools, IDX access, manage open houses and more.
A Complete Approach:
Our strategy centers on enhancing every stage of your client's journey. By focusing on key pillars that span the entirety of your marketing and sales processes, we address everything from building initial awareness at the top of your funnel, through lead generation and retargeting in the middle, down to the client engagement at the funnel's end.
Our goal is to refine these interactions to boost both your lead generation and referrals, ultimately elevating the entire client experience. This holistic approach is designed to maximize the effectiveness of your business at every touchpoint.
Pricing
Ask about our spring promotion & get a monthly cost of $997 before it expires!
Essential Automation Suite
Empower Your Real Estate Success with Automated Tools, IDX Integration and Targeted Advertising with AI-Powered Creatives
$249 Monthly
Account manager + standard support
Sales and marketing platform (compare to Follow Up Boss)
Automatic AI lead follow up
Open house management (digital check in, auto follow up and more)
Custom luxury website ($199 setup)
Reporting dashboard
AI powered social media planner
Essentials Accelerator
Grow your business and elevate your listings with a complete marketing and sales suite built for real estate agents. Including automation tools, DIY advertising and AI-powered creatives.
$349 Monthly
Sales and marketing platform (compare to Follow Up Boss)
Custom luxury website ($199 one time setup fee)
Automatic lead follow up & qualification
Social media ads for listings and open houses (ad spend not included)
DIY AI ads for Meta and Google (ad spend not included)
Automated referral and review management
Open house management and promotion (digital check in, auto follow up and more)
Automatic drip campaigns
IDX integration and tools ($55/month)
AI powered social media planner & unified inbox
SMS and email marketing - rule your database
Seller guide templates
Reporting dashboard
Reporting dashboard
Our pricing is clear and direct. With a monthly cost of just $1,299, an entire year with Pillar Marketing costs less than employing a full-time staff member.
Implementing new strategies or processes can feel overwhelming, which is why we offer trial pricing at a discount and provide hands-on, white-glove setup.
You don’t need to be the top-selling agent or a broker with vast resources to see the advantages of a finely tuned marketing strategy. We avoid long-term commitments and strive to make it simple and low-risk for you to invest in your business.
Pillar Marketing: Exclusive & Custom Strategy for real estate agents
Comprehensive and custom marketing strategy with area exclusivity and one on one support. Become the go-to agent in your community.
$1299 Monthly
Everything in the Essentials Accelerator plan, plus:
Community marketing strategy: Identify your target audience
and create a marketing plan to show up in front of them
Social media advertising strategy (ad spend not included)
Account manager and premium support
Exclusive: one agent per location
Custom video & marketing strategy sessions.
We'll plan your content, then you film it and send it to use for editing and posting
Custom luxury website (included)
IDX integration and tools (included)
Facebook & Instagram account development
Google My Business posts and optimization
Up to 3 posts per week
Available filming add on for local (MA/NH) clients
Pillar Marketing Elite
Custom
Account manager
Sales and marketing CRM with AI Assistant
Custom luxury website (included)
Monthly strategy and accountability sessions
Customized process automation
Custom content & editing
DIY listing videos
Unlimited revisions
Up to 5 posts per week
1 Long Form Edit (podcast)
Facebook & Instagram Account Development
Social Media Listing Campaigns (ad spend not included)
Social Media Advertising Strategy (ad spend not included)
Retargeting campaigns
Google My Business posts and SEO optimization
YouTube channel development
Website and landing pages
Reporting dashboard
IDX integration (included)
Automated referral and review management
AI powered social media planner
TESTIMONIALS
What others are saying about us
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Frequently Asked
Questions
Is there a contract or commitment?
No long term contracts or commitments. Monthly automated billing that can be cancelled at any time. Our goal is to make it so that you never want to cancel and it pays for itself. Most agents start to see results after 3-6 months since we are not simply buying a list of cold leads and hoping for the best, but instead creating organic marketing content and systems.
WHO'S THIS PERFECT FOR?
This is a great fit for agents who want to be involved in, and make connections with their community and small business owners. You don't need to be the most tech savvy agent, or sell the most homes, but you do need to be willing to put yourself out there on camera (with our guidance of course!).
Are there other costs associated with my new marketing strategy
Social media ad spend is paid directly to the platform. Most clients spend between $600-$1,200 monthly in paid ads. This can be adjusted to fit your needs or budget month to month.
Most agents are happy to spend this once they see results from their paid campaigns, because it is a direct investment into your account and brand, and can pay for itself quickly.
Other startup costs range between $20-$100 and are one time setup fees for SMS registration, IDX registration and similar setup fees.
What is the startup process?
The first step is setting up a call so that we can make sure your area is available and that you're a good fit. From there, we'll spend 1-2 weeks working with you to setup the backend systems (registering for SMS marketing, setting up scheduling pages, Meta ad accounts, marketing automations and signing up for IDX etc.). During this time we'll also start our content planning and post new content as soon as we can make it!
How is my content created? Does someone film it for me?
Through our strategy sessions, we'll create content plans and blueprints together. From there, you'll easily be able to film the content yourself, upload it to our shared folder, and we'll edit, create & post the content for you.
If you work with a videographer, we'll provide content plans for them to film it with you.
Why not just hire a marketing employee or internal team to help me with my marketing?
You certainly can! Most agents tell us that it becomes more expensive and time-consuming to hire an internal marketing team and ensure they stay updated with shifting marketing trends and systems.
Why did Pillar Marketing Start?
We started by working with local real estate agents in the Boston, MA area in 2016 to market their listings with photo and video. We realized that listing content is just the tip of the iceberg and started implementing and testing strategies to help agents improve their marketing between listings, which in turn gets more listings. This is how Pillar Marketing by AM Creative was born.
Founded by Jon Almas, AM Creative is a local business and marketing agency that specializes in helping real estate agents. We're a small team of dedicated marketers who's only goal is seeing you succeed.
What our clients have to say
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